Patric Love was a start up company in the fashion industry in 2014. Their niche is haute couture for a high end clientele. Their creative approach is very sophisticated and elegant. The logo I created to frame this “dream” evokes secrecy. It aims to captivate its target market in a feminine and elegant way. It signals intent and desire. The black and white photographs of the designer and his muse are inspired by the black and white movies from the 40’s and 50’s. The Chanel and Yves Saint Laurent times, to name but a few. The 90’s touch brings back a Versace at the pinnacle of his career.